The companies that made the “contenders” status in the Wave report, EPiServer and Ektron, have recently merged under the EPiServer name. However, the report mentions that they still need to increase their marketing tool capabilities.Īll of the companies classified as “leaders” and “strong performers” in this report have a cloud offering and seem to be confident with their positions in the marketplace. A key for their growth is lower cost than most other top systems. They are growing quickly as many enterprise clients are adopting Drupal as an acceptable platform for their needs. SDL does not provide a real solution for digital marketing tools, but is dependable as a globalization capable WCMS. The report states that OpenText is a dependable WCMS that works well for clients using its other information management products. The “strong performers” are a of a mix of dependable systems that are mostly legacy systems and may have undergone a remake (HP, IBM, Oracle) to get back into the game with Adobe and Sitecore, as large enterprise clients are seeking better marketing tools. Sitecore is also a best of breed WCMS, but is a choice for companies that want a lot of built in functionality with flexibility to choose other tools to work with the system as part of a company’s overall marketing strategy. Adobe’s AEM WCMS is a solution choice for companies that want an all-in-one capable WCMS. The “leaders” of this report, and GPI partners, Adobe and Sitecore, present top quality products that are feature-laden to support clients with tools for today’s CMO and their digital marketing needs.
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